Al Gore's $300-million climate change push has been sometimes called an ad campaign. Yet, if this initiative - considered one of the biggest public-advocacy campaigns ever - wants a multi-million-dollar fundraiser, it should go beyond a big ad spend and engage people in a way that calls them to action.
Much of the media attention about the campaign focused on the Gore-founded Alliance for Climate Protection's ads airing during shows like American Idol and The Daily Show. Featuring unlikely allies like ...