How can I use web video effectively for my client?

Web video is a great platform for you and your client to make contact with customers, potential customers, or employees.

"There are basic tools of production that need to be met in order to make your video look professional and get your client's messages across to the viewer effectively," says Amy Goldwert Eskridge, president of AGE Productions.

First, you need to frame the shot well. The subject should be well lit ...