How do you stage an effective street team program?
"There are so many marketers hawking their wares on the streets that you need to make your street teamers stand out," says Matt Glass of Eventage.
In every major city, they're out there, leaning toward you with a flick of the wrist, beckoning you to take their glossy printed offerings and samples. However, notes Glass, there's a fine line between a well-trained, motivated, and energetic brand ambassador and the less-than-desirable guys handing out ...