What is the best way to get a potential consumer to sample your product?
"The best way would be to reach them at the point of need," says Brand Connections' Brian Martin. "If you find the right 'when' moment - when they are in need -the product becomes a savior."
Marketers and their advertisers are quickly discovering the importance of reaching consumers at their point of need, he adds. In fact, statistics show "point of need" sampling yields a ...