Client: The Resort at Paws Up (Greenough, MT)
Agency: Laura Davidson PR (New York)
Campaign: Give me s'more glamping!
Duration: January - December 2011
The Resort at Paws Up has been on the leading edge of the modern travel experience of “glamping” (short for "glamorous camping”), boasting four individual camps, each with six luxury tents, a “camping butler,” and a chef.
“About half [the resort] is luxury camping, and it's critical to our success,” explains owner Larry ...