Online games targeting a more casual participant are attracting a wider audience, including more women, due in part to ease of play, the free or low cost, and overall popularity of video games. Given that trend, PR and marketing pros are leveraging such games to better connect with consumers.
“Gaming is a key mechanism that works with the overall strategy to help drive awareness and deepen consumer engagement,” says Heather Mitchell, Unilever's PR communications manager.
Unilever's ...