NEW YORK: IBM has promoted digital strategist Ben Edwards to the newly created position of VP of global communications and digital marketing, where he will oversee communications under marcomms chief Jon Iwata.
Tuesday is his first day in the position. Edwards is reporting to Iwata, IBM's SVP of marketing and communications, the company said in a statement. A team of communications staffers within the marcomms department will report to Edwards, giving Iwata fewer direct reports.
Iwata will continue to lead ...