In the 10 years since the United States Department of Agriculture established its National Organic Program, the sector has continued to grow, but its increased popularity underlines the need to effectively educate people on what organic really means.
The government agency, which accredits certifying agents around the country to inspect farm operations, focuses on communicating what the USDA organic label represents since "it has a lot of credibility among consumers," says Soo Kim, public affairs specialist at the USDA, who ...