Anyone running a PR business knows that talent management - be it recruiting, retaining, or training - is foremost in your growth plans.

And, as I have been hearing consistently when visiting our members around the country this year, the better the growth prospects for the business, the more acute the talent needs.

One way to address both short- and long-term talent demands is making sure the pipeline is stocked with smart, able professionals. Colleges and universities today play an increasingly ...