Armed with confidence, bigger budgets, and the social-media savvy to ascend the marketing ladder, the PR industry led by some noteworthy brands, firms, and people is poised for one of its most exciting, fruitful years ever. By Steve Barrett
Those who belong to the Martin Sorrell school of marketing services might surmise that 2011 is set to be an unremarkable year. The WPP boss is renowned for flagging up major events in his financial statements as drivers of activity ...