What a mess the World Trade Organization made of its
communications.
What a mess the World Trade Organization made of its
communications.
Guerilla PR completely seized the initiative in Seattle, and the WTO
needs a butt-kicking for its lame response and lack of preparedness.
The WTO totally failed to personalize the issues. Where were the
advocates of free trade? The only positive communication was the op-ed
piece in The Wall Street Journal by Bill Gates on the benefits of free
trade, and he’s hardly the disinterested third-party champion that ...