Last summer, Universal, working with Sitrick & Co., helped place apiece in The New York Times preemptively revealing possible flaws in thenow Oscar-endowed film A Beautiful Mind. It was a critical piece, but itdidn't make any waves. The Drudge Report put up an item of a similar ilka few months later and suddenly it was national news, spawning a rash ofpieces pointing out the movie's flaws.
That is the unpredictable, uncontrollable nature of the media and thepublic. But how would PR's ...