Employee communications may be considered the (pre-glass slipper) Cinderella of the PR brief, but it has reached a new level of relevance to the corporate family. Unfortunately, the PR industry may be finding itself distracted by the constant media and IR pressure to remember that this constituency is facing huge changes at a rapid pace.

USA Today reports that for the first time in four years, employers are cutting healthcare benefits rather than increasing them. Pay raises are averaging less than ...