What do PR people do? It's a good question. There are all sorts of misconceptions, ranging from spinmeister to chairman's bag lady.

What do PR people do? It's a good question. There are all sorts of misconceptions, ranging from spinmeister to chairman's bag lady.

A new survey commissioned by the PRSA (see p9) seeks to answer the question, and perhaps even to provide a blueprint for future recruitment.

The survey shows how far the industry has come. Gone are the days when doing ...