PR practitioners have every reason to feel optimistic about 2003. Do I detect a collective snort of disbelief? Nonetheless, it's true.
Think back to last January 1, and the palpable sense of relief as the ball dropped in Times Square. Irrationally exuberant forecasts of budget increases and new business abounded on the agency side. Corporate PR people were not yet fully aware of the new issues and scrutiny they and their CEOs would be facing in the coming months. Consumers seemed ...