During the PRSA's annual conference in San Francisco, industry leaders exhorted assembled professionals to learn more about business, to become educated on the language of the C suite in order to increase their relevance to the corporation.
Haven't we said all this before? There is no doubt that business acumen - from having the financial wherewithal to decipher a balance sheet, to understanding how a 401(k) works - is an essential tool. Clearly it's time to demonstrate the real value of ...