This year's PRSA conference in San Francisco reflected the organization's commitment to diversity with seven workshops focusing on multicultural affairs. More than one attendee mentioned that this was probably a record number, but whether that was praise or pessimism was hard to tell.
Despite the growing interest from corporate America and talk within the PR ranks about the importance of minority consumers, the conference was a reminder that multicultural is still marginal in the larger scope of public relations.
While PRSA ...