John Graham, chairman and CEO of Fleishman-Hillard (who is profiled on p. 13 of this issue), is enthused about formalizing a system he says the agency has long practiced.
The role of "client relationship manager" (CRM), integrated within the regional leadership and practice heads, will enable the agency to better service clients, Graham believes.
But the other benefit, he says, is to recognize and reward those who may not be suited to, or interested in, becoming GM of their office, but ...