Knowing the nuances of each outlet is key in seeking placement in this popular section, finds Craig McGuire
Though newspapers are suffering through a downward spiral, their editorial pages are still highly coveted placements for PR pros.
Yet, when pitching across this fractured landscape, one size does not fit all.
Prior to accepting a post as The Karma Agency's managing director, Kate Philips spent six years as press secretary to Gov. Ed Rendell (D-PA), building relationships with editorial ...