Suppose a daily paper recently covered an issue close to you, either in an article or editorial. Maybe it slighted your industry, advocated legislation you oppose, or displayed a bias, reporting inaccurately and unfairly. Maybe you wish to set the record straight and propose some reforms or simply see the need to educate influencers.
Next step? Set up an editorial board briefing. It's an opportunity for you to offer expertise relevant to the issue at hand and foster understanding and support. In the best scenario, you might influence ...