A number of recent stunts by big brands like Pepsi's “suicide” ads and Burger King's “Whopper Virgins” campaign, have been the target of criticism by some consumers (see News Analysis). While brands need to break out of their proverbial boxes in terms of messaging, companies should remain cognizant that at day's end, they're still service providers, not stand-up comedians.
Edgy, humorous stunts for consumer brands should, at best, be an interesting slant on a key trait that consumers already ...