NEW YORK: Edelman's research company StrategyOne has acquired Rochester, NY-based PluggedIN Co., which specializes in developing and managing market research online communities (MROCs).
PluggedIN, which will become a service offering of StrategyOne, launched in 2006. The company integrates social networking and community features to deliver qualitative and quantitative market research on consumers' attitudes and behaviors in real-time. PluggedIN has worked with Kraft Foods, T-Mobile, General Mills, and Shell.
PluggedIN co-founders Ben Werzinger and Matt Foley will transition into SVP roles in StrategyOne's online community ...