NEW YORK: Edelman Worldwide is rolling out its hi-tech database of journalists to include Europe as well as the US.
The database, known as The Edge, is currently available to all of Edelman's US staff on the agency's Intranet. But sources inside the firm said the system is being expanded to include more European journalists, and is being made accessible to Edelman's European employees.
The database contains details of journalists' careers, their previous stories and what they tend to look ...