Outlook
Last year, all of Edelman's operations grew – in particular its US offices, which exceeded expectations. In explaining the agency's thriving business in 2008's toiling economy, worldwide CEO Richard Edelman notes the importance of his firm's independent ownership.
“It's allowed us to define PR in the broadest possible sense,” says Edelman, who stresses the firm's internal capabilities and its lack of dependence on sister agencies for services, like digital or branding.
Business wins in 2008, ...