NEW YORK: Following a multimillion-dollar competitive review that began at least six months ago, Hilton Worldwide's president of global brands Paul Brown confirmed, via statement, the company hired Edelman as its global AOR, as well as its AOR for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. According to sources close to the review, the business is worth around $3 million.
In the global AOR role, the agency will support Hilton HHonors, PR, and social media initiations for ...