NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
The survey conducted by StrategyOne enlisted feedback from 5,500 consumers, ages 18 to 55, across nine countries.
Results from the survey supported Edelman's decision to introduce a new division, "goodpurpose," which will help brands that wish to be leaders in issues of social import or positive ...