NEW YORK: Edelman's health practice formally launched its Wellness 360 offering on Monday.
Jennifer Pfahler, an EVP in Edelman's health department, is leading the offering. Its goal is to help clients stand out in a crowded marketplace by connecting a particular product or service to the larger issues of healthy living. The practice will aim to move the conversation from treatment to prevention, and encourage active lifestyles to help reduce dependency on drugs.
“Consumers today are talking about healthcare everywhere, ...