NEW YORK: Edelman has launched a research tool to measure employee engagement and behavior.
The product, called the Employee Engagement Connections Index, collects data through employee surveys, behavioral analysis, and activity such as social media conversations, feedback submitted to human resources departments, and customer satisfaction reports. The tool evaluates comments on social media platforms including Facebook, Twitter, and job review site Glassdoor.com.
The index allows for ongoing evaluation of employee engagement rather than retrospective analysis, said Christopher Hannegan, EVP and US leader ...