ATLANTIC CITY, NJ: The Atlantic City Alliance will launch a $20 million integrated marketing campaign on Monday with new PR AOR Edelman as one of its agency partners.
The effort's components will include media relations, social media, promotional events, and ad buys across traditional and new media platforms including print, broadcast, digital, and out-of-home.
The organization will also launch a microsite on Monday featuring enhanced trip-planning tools to help visitors choose from its lodging, dining, shopping, and entertainment options. The ...