SAO PAOLO: Edelman is on an affiliate hunt in Central America - with Panama under consideration as a base for the agency's operations.
'There are some big opportunities there,' said Allan McCrea Steele, COO Edelman Latin America. 'Latin America is the hottest region, and Central America is an important part of the region. To be fully global, we need to be in those markets.'
Edelman is interested in securing affiliates in Central America because it is the only sub-region where ...