CHICAGO: Edelman has teamed up with Los Angeles-based video crowdsourcing company Poptent to create videos and content for clients.
The deal gives Edelman access to Poptent's 50,000-plus videographers in 140 countries to develop videos for clients for social media campaigns, PSAs, and integrated PR initiatives.
“In communications and marketing, we tell visual stories, and digital is the way forward,” said Caroline Dettman, Edelman's executive creative director. “We have internal capabilities to develop compelling content, but we're continually looking to innovative on ...