PORTLAND, OR: Edelman is opening an office in Portland, OR to serve as the firm's hub for its Northwest hi-tech practice.

"Our office will be very complementary with the Seattle office," said SVP Erin Holland, also deputy general manager of the new Portland outpost.

"We're not going to be a niche office. We will be a full-service office, with considerable strength in tech, consumer, and healthcare."

The office is already working with clients such as Microsoft and Adidas.

At a time when most agencies ...