LOUISVILLE, KY: Humana, a health insurer with 11.5 million members in the US, named Edelman its AOR after a five-month competitive review.
Tom Noland, SVP of corporate communications at Humana, said that the New York-based agency was chosen for its leadership in social media, IR, CEO visibility, and reputation enhancement. Work began September 9.
“Yes, we are a health benefits company,” he said. “… [But] Humana is becoming more and more a consumer company.”
Humana is a publicly traded health benefits company, based ...