TORONTO: Edelman has named Heather Conway as its CEO in Canada, one month after her predecessor departed from the agency.
Gail Becker, who heads Edelman's Western region and is the Canada chair, said Conway's recent experience working with multiple marketing disciplines played a role in her hiring. Most recently Conway was EVP of marketing/public affairs for Alliance Atlantis.
“[Conway's] experience as a communications and marketing executive makes her uniquely suited considering the way this business is moving,” Becker said. “You really need to ...