FRAMINGHAM, MA: The TJX Companies has selected Edelman as AOR for its T.J. Maxx and Marshalls brands.
TJX began the RFP process in August when it ended its three-year relationship with former AOR Ogilvy Public Relations Worldwide. Ogilvy did not participate in the review.
“All of the agencies presented impressive work,” said Rebecca Leonard, associate VP of PR at TJX, in a statement. “We are excited to move forward with Edelman because of the fresh approach they will bring to our ...