Edelman's reaction to the imbroglio involving itself, Wal-Mart, and the blogging community seems to invalidate its Me2Revolution charter, an intangible manifesto, apparently absorbed agencywide, that CEO Richard Edelman introduced in a blog post in January 2006.
The proposition was that a spirit of transparency, disclosure, and blog interaction would suffuse the agency worldwide. Increased focus would be directed to the customer and blogger stakeholders. Cynics rightly noted that often bloggers may not be stakeholders, in the same way that protesters of ...