LONDON: Edelman has launched Tweetlevel to measure an individual's relevance on Twitter, a service that competes directly with several other tools, including Waggener Edstrom's Twendz data mining platform.
Jonny Bentwood, director of analyst relations and strategy at Edelman, developed the tool to give users a way to figure out someone's influence in a way other than tracking their followers.
“We looked at different things that actually measure importance on Twitter,” Bentwood said. Edelman worked with Twitter on the platform, which allowed them ...