NEW YORK: Edelman launched a new division, Edelman Studios, to allow aspiring filmmakers, or anyone, to pitch and develop creative content for its clients, including short and feature films, TV shows, and webisodes. It solicited content from directors, producers, and screenwriters, including newcomers still at the college level. Users submit their ideas to the "virtual film studio" via its Web site, www.edelman.com/studios.
"So many clients are looking for new ways to connect," said Nancy Ruscheinski, Edelman US president and COO. "This ...