NEW YORK: Edelman has rolled out a global privacy and information security unit in response to increased concerns over data breaches and cyber attacks.
"Clients are clearly recognizing that data security and privacy has moved out of the back room and into the board room as a trust, reputation, and brand driver," said Pete Pedersen, Edelman's global technology practice chair.
He will co-lead the group with Ben Boyd, the agency's global corporate communications practice chair.
In the past, Pedersen said, approaches to ...