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Edelman hires PSB's Berland, integrates StrategyOne into new research group

Brittaney Kiefer

September 05, 2012

NEW YORK: Edelman has hired Penn Schoen Berland president Michael Berland to lead its new research and analytics business. He will join the firm September 10.

Berland will oversee Edelman's communications, reputation, and branding research operations as CEO of Edelman Berland. The unit will work with the agency's global offices on research and analytics, as well as take on its own clients for research initiatives.

Edelman's existing market research firm, StrategyOne, will be integrated into Edelman Berland and ...

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Edelman hires PSB's Berland, integrates StrategyOne into new research group

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