NEW YORK: Edelman has merged its three digital businesses – Edelman Interactive Solutions (EIS), me2revolution, and Edelman Mobile – to create one global unit, Edelman Digital.
The unit current has more than 120 global staff members and expects to hire 30 more. The EIS brand will dissolve and the me2revolution brand will continue mostly as an internal operation. When launching a standalone mobile program, the Edelman Mobile brand will be used. Otherwise its initiatives will also fall under Edelman Digital.
“Instead of ...