NEW YORK: Edelman CEO Richard Edelman said the company still had work to do in training its employees how to handle new media, after his agency created a blog for client Wal-Mart that did not disclose its origins or funding.
The blog, walmartingacrossamerica.com, chronicles the story of a couple traveling across the country in an RV while stopping at various Wal-Mart parking lots. Although the blog did not initially bear any clear disclosures, it was funded by the group Working Families ...