CHICAGO: Edelman created the K Group Public Relations Company, an agency dedicated exclusively to its new Kellogg account, to avoid potential client conflicts, particularly those with the PepsiCo Quaker brands.
Kellogg wanted to ensure the agency it selected was fully committed to leading PR efforts for its US brands, said Matthew Harrington, CEO of Edelman US. The agency conceptualized the K Group idea mainly to avoid any issues with its Quaker brand clients, he added.
“We have a wonderful, longstanding ...