CHICAGO: Edelman and BSMG's FRB are waiting to see who will share

the spoils of Kraft Foods' planned dollars 5 billion public offering. IR

and financial communications fees associated with the planned stock sale

could reach the mid-six-figure range, say IR professionals.



Edelman is Kraft's long-time corporate agency and BSMG does Kraft

product PR. BSMG is trying to leverage its connection to get its FRB

unit, the former Financial Relations Board, considered for the IR

work.



Kraft and parent Philip Morris wouldn't comment on plans to hire IR

help, ...