CHICAGO: Edelman and BSMG's FRB are waiting to see who will share
the spoils of Kraft Foods' planned dollars 5 billion public offering. IR
and financial communications fees associated with the planned stock sale
could reach the mid-six-figure range, say IR professionals.
Edelman is Kraft's long-time corporate agency and BSMG does Kraft
product PR. BSMG is trying to leverage its connection to get its FRB
unit, the former Financial Relations Board, considered for the IR
Kraft and parent Philip Morris wouldn't comment on plans to hire IR