WASHINGTON: Edelman said it had acquired Grassroots Enterprise, an online grassroots firm, to address growing client demand for online advocacy programs.
Bill McIntyre, CEO of Grassroots Enterprise, will lead the online grassroots team at Edelman, which will include the “half dozen” employees from Grassroots Enterprise, said Michael Krempasky, EVP and head of the digital public affairs practice at Edelman.
There were no layoffs, he added. Financial terms of the deal were not disclosed.
“Historically, firms like ours and our business ...