He is a slim and healthy 44 year old. He drinks milk, water and orange juice. But if you didn't know him better, you'd think Richard Edelman drinks twenty cups of coffee a day. His sentences - fast, clipped - percolate with new ideas, tangential allusions, newspaper quotes and statistics.

Sometimes it's hard to keep up. Here he is talking about 'the resonance' of being independent. 'We're saying the world has changed fundamentally, with the dispersion and integration of media ...