Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
The effort includes Seventh Generation's first national advertising campaign, in addition to a PR initiative.
"It was the critical time for us to share the kind of company that we are," explains Chrystie Heimert, Seventh Generation's director of PR.
Personal appeal
When the economy tanked last ...