The economy has impacted CEO visibility in two significant ways, according to corporate PR pros. Some CEOs have retreated, in part because they don't want to expose themselves as a media target. Others, like Kraft Foods' CEO Irene Rosenfeld, have increased their visibility as they look to take a leadership position in their respective sectors.
"People don't trust leaders who run for cover when the going gets tough," says Perry Yeatman, SVP of corporate affairs at Kraft. "Since the downturn ...