The failing economy has been an unexpected boon for communicators. The scrutiny companies confront every day, combined with social media minefields, has helped strengthen communications' role at organizations.
These complex realities have also given communicators more access to top-level executives than ever before. A recent survey shows that 58% of chief communications officers now report to the CEO, up from 48% last year. The study, conducted by Weber Shandwick and Spencer Stuart, also found that the need for crisis ...