NEW YORK: PR pros, Eric Yaverbaum and Mark DiMassimo, have collaborated on a campaign to promote the environmental benefits of tap water.
The objective of "Tappening" is to raise awareness about carbon emissions from bottled water manufacturers, and to engage consumers. This week, the campaign launched its "Message in the Bottle" initiative, an effort that asks consumers to collect and insert environmental messages inside empty water bottles. Organizers plan to deliver the first million bottles to Neville Isdell, the CEO ...